Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land.