SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
    Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers […]
  • Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
    Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the location of the survey’s participants, BrightLocal clarified in the comments that over 85 percent of the […]
  • One Positive Pigeon Result: We Can Finally Ditch Ranking Reports
    Break your (and your clients’) dependence on ranking reports. Here are 5 metrics you should be focusing on instead.
  • Learning From Lost Link Opportunities
    Instead of getting upset about rejection, take a few steps back and look at why you aren’t getting the links you want.
  • When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph
    As Google continues to provide quick answers and knowledge graph data directly at the top of the search results, publisher concerns continue to rise. Publishers are worried that searchers will have less of a need and desire to click through from Google’s search results page to the publisher’s page, leaving the publishers with very little […]
  • Publishers To EC: We Want More From Google Or We’ll Sue
    As we discussed last week, the current Europe-Google antitrust settlement is dead. This is a surprising turn of events considering that it was once described by European regulators as essentially a done deal. Outgoing European Competition Commissioner Joaquin Almunia confirmed last week in a talk at Georgetown University that a deal could not be finalized before he left office in a […]
  • 2 Weeks to Register for the World’s Largest Search Engine Marketing Conference – SMX East in NYC!
    Search Engine Land’s SMX East returns to New York City in just two weeks! Here all that’s in store: Actionable, Up-to-date Search Marketing Tactics: Have your search rankings been impacted by endless algorithm changes? Mobile making you retool your entire digital marketing program? Can implementing AdWords scripts increase your ROI and productivity? Come to SMX […]

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