Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It’s called […]
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I’m not a […]
The Guardian reports that Google may add a indication in the search results that content has been removed due to the Right To Be Forgotten European Union requirements issued last month. Google told us a couple weeks ago that they will indeed add disclosure in the search results when something is removed from their search […]
Today’s Google logo is an illustration by eleven-year old Audrey Azhang, this year’s Doodle 4 Google winner. In response to the question, “What would you invent to make the world a better place?” more than 100,000 Google Doodle contest entries were received from students in grades K – 12. Azhang told Google: To make the […]
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was […]
SEM / Paid Search