Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo shared the news today, a […]
Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up in ads. Below is a look at how […]
Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact matches to […]
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that […]
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad customizers are a set of parameters […]
Local & Maps
SEM / Paid Search
The post SearchCap: End Of Yahoo Directory, Managing Negative SEO & Google’s Panda 4.1 Update appeared first on Search Engine Land.