Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that?
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label.
Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place May 18–19, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.
Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […]
Yotpo’s e-commerce benchmark report features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. Use this benchmark to answer the following questions about your business: How do my marketing and sales results stack up? How can I improve my marketing across channels and devices? Am I getting the […]
Local & Maps
SEM / Paid Search
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