SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Introduces Automatic Item Updates For PLAs
    Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price […]
  • How To Create A 301 Redirect Map
    Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
  • It’s Not (All) About The Links: Communicating For Outreach
    You’ve researched and identified your link building targets, but what’s the best way to speak to them?
  • Google Testing Smartphone Friendly Icon In Search Results, Again
    Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my iPhone for the same […]
  • Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast
    Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do web conversions. Greg Sterling, Contributing Editor at […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

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SEM / Paid Search

Search Marketing

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