Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Tracking call conversions will no longer be limited to measuring call length.
Many think links are a declining ranking signal in Google’s algorithm, but this new study shows links are more important than ever.
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
Local & Maps
SEM / Paid Search
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