Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Did your odds just increase? Bing added winning lottery numbers to their quick answer box.
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on Apple’s site: It […]
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
Use formulas to get even more out of custom columns in Google AdWords.
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SEM / Paid Search
The post SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds appeared first on Search Engine Land.