Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has confirmed the rollout of the new user interface to more AdWords users.
Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
Local & Maps
SEM / Paid Search
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