Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally. […]
Today marks the 1912 release of Méliès’s famous film, “À la conquête du pôle” (“The Conquest of the Pole”).
Editor also now supports custom intent audiences, responsive search ads and other newer features.
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
The post SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes appeared first on Search Engine Land.