Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
Keyboard part of a larger strategy to boost engagement with search on mobile devices.
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.
The Google Partners exam now includes questions on the latest product features and search trends.
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
Majestic helps SEOs reach for the stars, literally, by aiming to 3-D print the internet in space.
Marketing Land’s SocialPro is coming to Seattle June 20–21! SocialPro is the only conference crafted for those OBSESSED with social media marketing. Whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and strategies to boost your performance on owned, earned or paid campaigns. Check out the tactic-rich agenda to see what’s […]
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