Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The new experience touts speed, upgraded visuals, more management tools.
In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. Join Eric Enge […]
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
Mobile fees and new regulatory moves could bump Google’s revenue costs.
There are still many questions about how this sudden change will affect ad delivery and spending.
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts […]
New countries will be available in the platform starting October 17.
An early test delivered 4x return on ad spend when store visits reported.
Local & Maps
SEM / Paid Search
The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.