Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A look at what is changing and what is not on Google desktop search results.
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.
Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.
Join the pre-conference workshop for a broader and deeper dive into local.
Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently partnered with Adweek and surveyed 745 marketers to find out. In this free report, “How Much of Your Content Marketing Is Effective?,” Contently uses the results from their original study to investigate how […]
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.
Local & Maps
SEM / Paid Search
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