Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world.
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
Convention-related queries on Google desktop don’t deliver any special convention search features.
In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C companies in the world, customer lifetime value […]
Local & Maps
SEM / Paid Search
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