Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
Like Siri, Viv sells itself before its ambitious product vision is realized.
Local & Maps
SEM / Paid Search
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