SearchCap: Google AdWords Removes Delete, Right To Be Forgotten Confusion & July 4th

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances

    It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […]

  • 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

    We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […]

  • How To Integrate SEO Ranking Tools With Analytics Tools

    Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking tools with tools like Google Analytics and Adobe Marketing Cloud […]

  • VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm

    Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words — collaboration and trust. Are you prepared? Listen to Justin Sanger, a long–time innovator and leader in local search, share his insights into the […]

  • SEO Should Not Be Held To An ROI Target — Here’s Why

    Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because […]

  • One Month to MarTech, 5 Days to Save $150 – Register Today!

    Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions that guide your selection of […]

  • Search In Pics: Google July 4th Cupcakes, Jerry Seinfeld With Google Glass & Class Google Watch

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Zurich July 4th Cupcakes: Source: Google+ Jerry Seinfeld With Google Glass On Wired: Source: Google+ […]

  • The 4 Truths About Link Building

    The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links in bulk was a […]

  • Bing Brings The Fireworks To Its July 4th Homepage

    To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of July” “Hoboken, New Jersey” (The first city to host the first officially recorded baseball game.) […]

  • Independence Day USA Google Logo Delivers An Animated Short Set To “Stars & Stripes Forever”

    Today’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.” The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created by the UPA Animation Studio – the same studio that gave us […]

  • The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse

    “The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new right, the EU has helped enable convicted […]

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