Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets your prospect message you.
Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
The images used to replace the Google logo for both Mother’s Day and Father’s Day include shoes atop a welcome mat.
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time. Read “Customer-Managed Journeys: Beyond […]
Local & Maps
SEM / Paid Search
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