Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.
The latest updates give Android users access to emoji and GIF suggestions as they type and the ability to share GIFs in supported apps.
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
If you manage marketing or search for a multi-location brand, you already know the game-changing potential of local search. But just when you think you’ve got everything figured out, the rules change. The local marketing industry has been overly focused on listings management, and today it’s primed for a rapid evolution. In 2017, local search […]
Local & Maps
SEM / Paid Search
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