Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.
Google’s Winter Olympics doodle series will include 17 doodles, with a new animated image for each day of competition.
The rule would bring traditional media disclosure requirements to digital ads.
New feature allows advertisers to organize DSAs in a personalized way.
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Here are some Valentine’s Day photos from Google: Source: Instagram Source: Instagram Source: Instagram Pineapples in […]
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