Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.
Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.
From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there’s much to gain by getting past your doubts.
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.
Change will be to the header in AMP content, expected in early 2017.
Google’s Southern Hemisphere home pages have a similar doodle to mark the first day of summer for the other half of the world.
Local & Maps
SEM / Paid Search
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