Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
AMP’s objective is a faster, more engaging mobile web experience in an open ecosystem.
Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.
We’re four weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket price. […]
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media accounts has skyrocketed. Social media management costs […]
Local & Maps
SEM / Paid Search
The post SearchCap: Google AMP, Send Map To Phone & Ad Layout appeared first on Search Engine Land.