Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website.
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing.
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
Local & Maps
SEM / Paid Search
The post SearchCap: Google app deep links, AMP reports & the Possum update appeared first on Search Engine Land.