SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Adds Additional Ranking Boost For Using App Indexing API
  Sep 30, 2015 by Barry Schwartz

  Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features.

• 5 Mistakes SEOs Still Make With Links & Content
  Sep 30, 2015 by Pratik Dholakiya

  Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them.

• Using Component Metrics In Your SEO Analysis
  Sep 30, 2015 by Chris Liversidge

  Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.

• New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
  Sep 30, 2015 by Amy Gesenhues

  Google VP Brad Bender says the new tool – which includes details like interests, locations and device usage – is currently rolling out.

• How To Resolve Issues With Flexible Bid Strategies In AdWords
  Sep 30, 2015 by Christi Olson

  Experiencing performance issues with AdWords that you can’t explain? Columnist Christi Olson recommends checking your Flexible Bid Strategy statuses.

• At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions
  Sep 30, 2015 by Greg Sterling

  Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features associated with the “Marshmallow” update to Android OS. […]

• Why Some Might Think Google Is Hostile To The Daily Show
  Sep 30, 2015 by Barry Schwartz

  Does Google dislike The Daily Show? Why is it showing a negative description of the popular late night show?

• Google News Publishers No Longer Require Three-Digit Numbers In URLs
  Sep 30, 2015 by Barry Schwartz

  After years of Google News requiring URLs to contain 3-digits, Google has finally dropped that requirement.

• Communication & Transparency In Enterprise Link Building
  Sep 30, 2015 by Andrew Dennis

  Columnist Andrew Dennis reminds us that the foundation of any successful link building campaign is a strong and open relationship between client and agency.

• Google Search Console Changes URL Removal Language To “Temporarily Hide”
  Sep 30, 2015 by Barry Schwartz

  Google clarifies the URL removal tool through new language in the Google Search Console.

• Google News “First Click Free” Gets Less Free To Appease Publishers
  Sep 30, 2015 by Barry Schwartz

  Google’s First Click Free program drops user access requirements from 5 to 3 free clicks.

• MarTech Europe Is 3 Weeks Away! Register & Save £100.
  Sep 30, 2015 by Search Engine Land

  Nearly 60% of marketers are not fully utilizing their marketing technologies, according to a recent study. Selecting and on-boarding the systems that promise to deliver exceptional customer experiences is just the beginning; rubber meets road when the organisation, people and culture are aligned to effectively apply them. Continue on the journey of achieving the full potential […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Rentrak And comScore To Merge Creating Broad Media Measurement Firm
• Attribution Should Be About Contribution Chains Rather Than Awarding Credit
• Is There Such A Thing As Too Native?
• Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
• Google’s Brad Bender On The Problem With Ad Blockers
• Google Display Network Will Charge Only For Ads That Are Viewed
• Why A Baseline Is Essential To Accurate Marketing Attribution
• How Innovation Changes The Ps Of Marketing
• Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships
• A Step-By-Step Guide To Becoming An Influencer In Your Industry
• SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network & More
• MarTech Europe Is 3 Weeks Away! Register & Save £100.
• Report: Twitter Plans To Allow Tweets Longer Than 140 Characters
• IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action

Search News From Around The Web:

Industry

• Google search chief Amit Singhal looks to the future, BBC News
• PROST! SEOktoberfest 2015 Münich: #Brotherhood, #Strong, aimClear Blog

Local & Maps

• Google My Business (GMB) Dashboard Gets a Facelift, Imprezzio Marketing
• Google Maps Comes To Apple Watch, TechCrunch
• Google My Business Updates Navigation & Interface, Search Engine Roundtable
• Never be late for a very important date, Google Lat Long

Searching

• Google Weblight – Move Fast, Break Things?, PriceBaba.com Blog
• Google’s algorithm for happiness, CNN.com
• Search Challenge (9/30/15): Thinking outside the box, SearchReSearch
• Why aren’t cats loyal? You asked Google – here’s the answer, The Guardian

SEO

• Ask Yoast: do I need to optimize all of my product pages?, Yoast
• Google Repeats; We’re Still Experimenting With A Mobile Only Index, Search Engine Roundtable
• Search Fatigue and Queries of Last Resort, SEO Theory

SEM / Paid Search

• 5 Ways Conversion Reporting Could Be Misleading Optimizations, PPC Hero

Search Marketing

• 5 Crucial Considerations for Setting 2016 Marketing Budgets, Metric Theory

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