Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
For the first time, Google has release the full version of their search quality raters guidelines and handbook. It is 160 pages of wonder SEO knowledge.
Locally targeted ad spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of […]
Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled.
Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords.
Test your AdWords scripts knowledge with this quiz, created by Search Engine Land in collaboration with Brainlabs.
Google App Indexing API is a key SEO factor for Google to rank and determine the importance of the sections of your app, especially for app only apps.
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
Google officially launched new live blog schema for publishers to communicate when they are “live blogging” events and topics.
Check out version 10.0 of the Google Search App for iOS.
SEM / Paid Search
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