SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast
    Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells and McKay […]
  • Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
    According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision will be based “on the quality of the product as much as the potential […]
  • Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
    Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an “update” line in the graph that conveys when the […]
  • Yahoo Test Removes Display URLs On Select Text Ads
    Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search […]
  • 3 Key Display Advertising Themes For Search Marketers
    Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s hard to keep track of the seemingly endless number of […]
  • 3 Common Challenges Facing All SEO Managers
    Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be better, something inevitably changes. Such […]
  • Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast
    Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’’ll discuss why it’s essential to develop the right buyer persona and buyer’s journey for your business, and […]

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Search News From Around The Web:

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