Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
She seeks to be a “companion” that is “always there but never in the way.”
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.
Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that.
Local & Maps
SEM / Paid Search
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