Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers.
In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.
Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
With all of today’s digital marketing opportunities – from email to social channels to display advertising and beyond – many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Marketing agencies answer the call: they provide expertise, guidance and the marketing management necessary to help small businesses succeed. […]
Local & Maps
SEM / Paid Search
The post SearchCap: Google authority score, hotel reviews & Bing image backstory appeared first on Search Engine Land.