Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google is running a small experiment where videos automatically play in the knowledge panel. While it’s a surprising move by Google, the test does not mean auto-play will be rolled out to everyone.
Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.
After a year of testing, we now have a carousel format for the Sitelinks interface in the mobile Google search results.
For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details.
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
Now filter your hotel searches in Google for vacation rentals directly in web or hotel search results.
How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact.
Local & Maps
SEM / Paid Search
The post SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings appeared first on Search Engine Land.