Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
A new test doubles the number of characters available in text ad descriptions.
Google can now handle queries containing sequences of 2–3 special characters.
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance. According to […]
Local & Maps
SEM / Paid Search
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