SearchCap: Google Crawling, CTR Study & Focus On The User

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google

    If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?

  • Focus On User Group Uses Google Algorithm To Attack Map Pack

    Yesterday a new anti-Google consortium called “Focus on the User” launched a website that cleverly uses Google’s own words and algorithm to make an argument against Google+ Local (map pack) search results. It also operates as a concrete proposal that might partly substitute for the now defunct “rival links” compromise in the Google-EU antitrust matter. […]

  • A New Click Through Rate Study For Google Organic Results

    Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only […]

  • Google On How They Know When To Slow Or Stop Crawling Your Web Site

    Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, its crawler, should slow down or stop crawling your website. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they cannot access your […]

  • How User Intent Will Forever Inform Successful Keyword Strategies

    Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you’re golden.

  • SMX East 2014 Day One Live Blog Coverage

    Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog: Marketing in the Age of the Internet of Things, #SMX Liveblog: The Importance of Imagery, #SMX East Liveblog: Making Moments Matter, #SMX Evening Forum with Danny […]

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