SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Brings PLAs To Third-Party Sites Like Walmart.com

    Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs. It […]

  • The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

    No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either.

  • The Confusion Over Google’s Algorithm Updates & Refreshes

    I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates; it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around its search algorithms. Often, Google will not confirm updates or algorithm refreshes. Plus, with manual actions and link […]

  • Leo Tolstoy Google Logo Brings To Life The Author’s Classic Novels

    Today’s Google logo is an homage to Leo Tolstoy to mark the Russian author’s 186th birthday. The animated logo brings to life scenes from Tolstoy’s classic novels War and Peace, Anna Karenina and The Death of Ivan Ilyich, along with stills of Tolstoy at his writing desk and standing among the trees at his family’s […]

  • Google’s Current EU-Antitrust Settlement Appears Dead

    Without immediate, new concessions from Google, it appears that the company will not be able to finalize an antitrust settlement with the European Commission before antitrust chief Joaquin Almunía leaves office in November. It’s almost certain that a stronger Google critic will succeed him making a future settlement even tougher. A few months ago, after […]

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