Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.
Columnist Julie Joyce shares tips and tricks for finding link-building prospects
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Advertisers can quickly see performance by audience and benchmark against non-targeted users.
The post SearchCap: Google featured snippets, Bing Ads audience segmentation & link building appeared first on Search Engine Land.