Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back.
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […]
Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.
Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it.
See how ads will display with bid increases before committing to new keyword bids.
Local & Maps
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