Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Publishers are being asked to manage the consent process on behalf of Google.
Compare old ad variations in the new AdWords interface.
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
Penalties will be stronger, and there will be an individual right of action.
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.
An interview series highlighting 2017’s award winners: A look at the work they accomplished and the results they achieved.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Home Mini donut truck: Source: Twitter Alligators at the GooglePlex: Source: Instagram A cheesy Google […]
This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand: The theory behind the emerging fields of data science. How machine learning martech can help […]
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.
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