Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
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Google expands their medical conditions database and enables you to print out these conditions to give to your doctor.
These SEO errors can be easily fixed, but not if you’re unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems she’s come across in her 10 years in the business.
Contributor Patrick Stox argues that the death of link building has been greatly exaggerated and shares a process to analyze a given industry’s links in advance of performing outreach.
Columnist Kirk Williams walks you through how to adopt an increasingly-popular — though somewhat complicated — bidding strategy.
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting. Facebook’s targeting capabilities + Instagram’s visual prowess = […]
Columns show ad engagements that reflect performance by ad format type in each campaign.
Google is adding more content, filters and personalization to the “Explore” feature in Google Maps for Android in the US and UK. In several markets to start (SF, NYC and London), Google says you’ll get new “curated recommendations” about nearby dining options: Once you pick the category that suits your craving, you can see in-depth […]
Local & Maps
SEM / Paid Search
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