Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something — Google Home.
It turns out Google’s new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That’s via the companion app.
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can […]
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.
Local & Maps
SEM / Paid Search
The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land.