Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The local home services ad product is now available in 5 metro areas in the US.
Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search.
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
Google is once again displaying the video game it first introduced for the men’s ICC Championship tournament last month.
Local & Maps
SEM / Paid Search
The post SearchCap: Google home service ads, Google Image SEO & link building appeared first on Search Engine Land.