SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google […]
  • Search Marketing Expo – SMX East Early Bird Rates Expire Soon. Register Now! Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic filled sessions, networking opportunities, a keynote with BuzzFeed’s CEO & Founder, Jonah Peretti, and much more. See the agenda. Early Bird rates expire August 29 – Register now & save […]
  • Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side comparison against Google search results for a “c# hashtag example” query, Bing illustrated how […]
  • SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal” for now, but one that may become stronger over time because Google […]
  • Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast Digital Marketing Depot presents “Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data” on Tuesday, August 19th at 1 PM EDT. Jim Sterne of the Digital Analytics Association and Jenny Elliot of CrossView will explore which marketing metrics are essential, and how marketers can understand and use this data to maximize […]
  • 10 Tips To Understanding & Segmenting Your Organic Traffic All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organic traffic, SEO strategy, and how organic visitors convert on a site. I’ve […]
  • Live @ SMX East: Creating, Testing And Optimizing Paid Search Ads Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]
  • Google Management Lessons Book Coming From Eric Schmidt Google Executive Chairman Eric Schmidt and former Google SVP Jonathan Rosenberg have written a new book called How Google Works. Not yet published but available for pre-order, it’s a wide-ranging discussion of corporate management drawing upon the lessons the two men learned over a decade at Google. Here’s how the promotional site describes the book: […]

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