Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix.
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Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. Mobile has changed how marketers communicate with their audiences. What’s different with mobile compared to older mediums is the frequency and mindset of consumers. People are in discovery mode on mobile. They devote almost their entire attention to one thing on the […]
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
In our latest Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.
Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]
Local & Maps
SEM / Paid Search
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