Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
WSJ move might cause other publishers to remove content from Google’s program, if it turns out “Subscription” label doesn’t hurt conversions.
Did you notice a steep decline in your traffic from Google Image Search? You are not alone, it was due to a design change in some localized versions of the search engine.
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.
Russia’s largest search engine generated $364.7 million for the last quarter of 2016, and averaged 55.4% share of the country’s search market.
Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.
Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
SEM / Paid Search
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