Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.”
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
Local & Maps
SEM / Paid Search
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