Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results.
Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers.
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
We discussed audience, AMP, attribution and much more with Google’s head of search ads.
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Local & Maps
SEM / Paid Search
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