SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

20 Ways B2B SEOs Can Leverage Schema.org Markup

Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
Google News Displaying “Suggested For You” Stories Customized To Match Your Interests

Google News founder Krishna Bharat used his Google+ account to announce a new “Suggested for you” feature in Google News. According to his post, Google News will now include a “Suggested for you” section of news stories to match your interests. Bharat says suggestions will change along with the news, “…to keep things fresh and […]
Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links

Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link. If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For example, searching for [paypal founders] shows a […]
Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More

Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly. […]
Google Testing Scrollable Google Answers In Mobile Results

Google is testing a scrollable version of their answers box within the mobile search results. Mitchell Haw from Ignite Visibility spotted this and posted a screen shot of it on their blog. The new answer box has various pages of answers for your query. You can slide through the answers, based on the number of […]
Thanksgiving Recipes: Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries

‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe related searches. Last year, 44 percent of […]
Google Shopping Merchant Promotions Roll Out To More Countries

Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their listings on Google Shopping. Merchants interested in launching promotions […]
Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+

Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace […]