Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search results.
It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy, while ensuring their sales team a cost-effective and efficient conversion. In […]
After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair’s Alex Stein shares his findings.
Marketing technology has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation is mind-blowing. If you’re passionate about the way marketing technology is changing — and, more […]
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers.
SEM / Paid Search
The post SearchCap: Google Language Split, Organic Conversions & Paid Search appeared first on Search Engine Land.