Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source.
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.
Check out all three animated logos Google created for today’s love-laden holiday.
Local & Maps
SEM / Paid Search
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