Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.
Google discussed the ad placement — potentially a major development for local marketers — at SMX Advanced.
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics.
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
After seeing leaked screen shots of a rich results filter in the Google Search Console, it is now available for all to use.
Feed your obsession for SEO and SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27–29 in New York City. The agenda is now available and is packed with 50+ sessions featuring proven tactics […]
The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.
If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide” is your source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: comprehensive self-assessment of your organization’s […]
SEM / Paid Search
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