Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
You can now message with your customers directly via your Google local panel in mobile search.
Check out the new, fancy emails Google is sending businesses with analytics for their local listings.
Moz’s founder is moving into an advisory role at the company early next year.
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
The Reserve with Google program makes it possible to book appointments right from Google.
Advertisers getting used to working in the new UI will find some bonus capabilities.
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.
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Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
Local & Maps
The post SearchCap: Google local messaging & booking, business insights & crawl spikes appeared first on Search Engine Land.