Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The configuration showed three organic listings with one ad at the top.
Marketers share how they are approaching the new text ad format and results they’re seeing.
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring.
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and […]
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
Local & Maps
SEM / Paid Search
The post SearchCap: Google local pack ad, expanded AdWords ads & more appeared first on Search Engine Land.