Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets.
The updates are available in the new AdWords interface.
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
Google has finally fixed the Google Insights reports in Google My Business.
Local & Maps
SEM / Paid Search
The post SearchCap: Google local pack mentions, Google Shopping reports & PPC evals appeared first on Search Engine Land.