Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google seems to have dropped yet another search tool/filter, this one for location settings.
Mobile drove over half of paid search clicks on Thanksgiving and Black Friday.
Google brings back starring for saving image search results to your photo collections.
Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can […]
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.
What does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the Outreacher.
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
Research from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]
SEM / Paid Search
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